Combined Exhibition of Advanced Technologies, commonly known as CEATEC, is a very large platform – exhibition. It attracts footfalls upwards of 150k every year and is Japan’s largest IT & Electronics exhibition & conference. Today, when the line between hardware and software is constantly blurring, both hardware & software companies jostle for physical space and mindshare. A 5-day extravaganza inaugurated by the Prime Minister of Japan bears testimony to an expansive outreach.